How We Work
Empathy at Scale
Instapanel reveals human truths so that statistics and abstractions become understanding and conviction. We help decision-makers understand the people affected by their decisions, and help people better understand why those decisions were made.
We act as an extension of your team and leverage our tech to save you time and effort. No need to learn a new tool, just tell our team what you want and we execute.
We use AI to make our team more efficient, but we always have a human review so you can feel confident putting your results in front of execs.
Audience & Questionnaire
Our team helps as much or as little as you’d like with defining your audience targeting criteria and authoring your questionnaire.
Recruit & Record
We custom-recruit your panelists, from social media and beyond. We quote you a price (including panelist incentives), and it’s on us to deliver your audience.
Start seeing instant results as soon as we quality check your incoming videos. If you’re not getting the type of responses you expected, we can adjust your audience and questionnaire on the fly.
Transcribe & Translate
Our team transcribes and translates from 28 different languages, with progressive refinements showing up as soon as we have them.
Code & Segment
Our team sociologically codes to go beyond basic keywords and capture concepts and feelings. Segment the results and quantify the human responses in your videos.